Well Mike isn't any bike just a some of all it's parts? I mean they derived the original TBA/Speedmaster from the standard Bonnevile. Tweaked the engine frame tank etc. Isn't that they are doing now? All these models are based on the new Bonneville line .
As for marketing I bet there's some flash and hype but I bet it won't be like the Bobber. That one was their baby and I guess has proved to be a big seller.
I agree w you price is going to be up there. Between 12-13 big ones. With all the derivatives of the New Bonneville out there, I don't think the Speedmaster will make near as big of a splash as the original TBA.